In 2004, the German-based Jamba! group (ultimately owned by VeriSign who then sold 51% of the group to Fox in 2006) licensed the animation and sound for distribution as a mobile phone ringtone. ![]() ![]() ![]() It was broadcast for the first time on two Belgian commercials for Ringtone Europe and Jamster Belgiƫ (now both merged into Jamba!) in mid-2004. Erik was convinced, and gave credit to Daniel for his creation. He contacted Erik, apparently giving an impromptu performance to confirm his claims. Eventually, word reached Daniel that his impressions had been used in a now well-known animation. The animation was a popular attraction at Erik's website, but the sound was credited to "Anonymous". Erik used the LightWave 3D modeling application to produce the animation and posted it on his website. In late-2003, Malmedahl's fellow Swede Erik Wernquist encountered the sound effect and was inspired to create the 3D animation " The Annoying Thing" to accompany it. The most notable example was the Insanity Test, which challenged test subjects to keep a straight face while staring at a still photograph of Rubens Barrichello in a Ferrari Formula 1 car as the sound effect was played. The sound effect was quickly included in Flash animations that spread virally among Internet users becoming an Internet meme.
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